EXPLORE ST.KITTS

Explore St.Kitts was born out of an urgent need for Tourism to redesign itself in the area of Print ads for the international market.

It is an interim campaign bridging itself between the previous: St.Kitts, The Next Caribbean Adventure and a more long term strategic campaign.

However, we at BP designed the campaign in a way that it could become the long term brand for St.Kitts by adopting the recommendations of consultants which would shape the campaign further.

The campaign is designed to present St.Kitts as a destination which offer Nature, Heritage, Romance, Dive and Beaches. The campaign is cohesive and each theme carries a similar look and feel over an extended period of time.

EXPLORE BROCHURE

Coming out of this campaign is the Explore Brochure, again carrying a similar look and feel to the Print ads, however incorporating a more pictorial approach.

EXPLORE WEBSITE

BP has purchased the web domain www.explorestkitts.com and has intentions of working with the Tourism Authority to produce an interactive site featuring video clips, 360 pictorial images and heavy photographical displays. This would not replace the official site but simply help to strengthen the brand Explore St.Kitts.

EXPLORE MAGAZINE

Again another private venture designed to promote the brand internationally.